How South Africans Use Cell Phones | Smartphone Usage [Infographic]

Posted by on June 11, 2012, 4:31 p.m.

How South Africans Use Cell Phones - Smartphone Usage 2012 [Infographic] 

Our talented designer, Grant Barnard, has created this incredible infographic together with our content manager, Elizabeth Joss. The purpose of the infographic is to inform South Africans about the use of cell phones within the country. We researched the following areas regarding smartphone usage: telecommunications, general internet users, internet access, social network users, mobile operators, how people use smartphones as well as the advantages of mobile marketing. 

Key Takeaways:

  • With 29 million units in South Africa, cell phones are by far the most popular telecommunication devices
  • There were 8.5 million internet users in South Africa at the end of 2011, a number which is projected to grow to 25 million by 2020
  • E-commerce is growing at a rate of 30% per year, and it’s not going to slow down any time soon
  • 2.48 million South Africans accessed the internet via cell phones only. By contrast, 6.2 million used computers, laptops or tablets – of which 90% used their cell phones simultaneously
  • With over 10 000 000 registered users, MXit is South Africa’s most popular social network and surprisingly, it is leagues ahead of Facebook, BBM and Twitter
  • Vodacom leads the market with a 41% share while MTN trails at 40%
  • 95% of subscribers have remained with their network for around 4.2 years
  • The majority (82%) of mobile subscribers opted for prepaid packages while only 18% signed contracts
  • 70% of mobile subscribers do not own a landline
  • SMS is used 4.2 times more than email and 69% of consumers choose SMSing over calling
  • Most mobile internet users use their smartphones to browse the internet, to send or receive emails and to access a social network
  • The Samsung E250 is South Africa’s favourite cell phone, probably due to its value for money

In essence, businesses can expect cell phones to greatly influence the manner in which consumers conduct product research, interact with brands and ultimately, buy products. As such, it’s essential that companies both big and small focus on formulating new and innovative ways to implement their mobile marketing strategies.

Publish this infographic to your blog:

<a href=""><img title="How South Africans Use Cell Phones Infographic" src="" alt="" width="587" height="3963" /></a>

This infographic has been created by Grant Barnard and Elizabeth Joss of Xcellent Media, an online media and marketing company in Cape Town. 


Posted by on June 11, 2012, 4:31 p.m.


8 Comments about "How South Africans Use Cell Phones | Smartphone Usage [Infographic]"

Ebony says:

23rd of July 2012

Really eye opening!

Lynne says:

14th of August 2012

Can you assist with data for Smartphone users by brand BlackBerry Nokia Samsung HTC other brands

SecondSkinz says:

17th of September 2012

It would be interesting to find out what the Top 10 most popular phones among LSM 8 - 10 are. I think that would give a better representation for people who sell accessories for those phones and use online marketing to do so.

Thembi Ngema says:

28th of September 2012

This is excellent research. Do you have any data on the use of tablets in South Africa. I really enjoyed going through this. Thanks

Thomas says:

14th of November 2012

Excellent research, well done. Thomas Boyd MD. Digital Fire.

Nel-Marie says:

14th of November 2012

Lynn we could help you out with that data. Please contact me at nelmarie(@)digitalfire(dot)co(dot)za. Great Article guys. We've even used it in our social media ;)

bakoena says:

15th of November 2012

this is very insightful and the problem seems to be content besides whatssapp,bbm,facebook & twitter more could be done and it should be

simple mobile sim card says:

13th of December 2012

The blog is discussing about the Cell Phones. What is the difference in usage of cell phones by South Africans?

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